You wouldn’t believe it at first glance, but the Kraken Rum Umbrella might just be the secret sauce behind one of the most iconic rum brands of our time. Let me take you on a journey into how a single, unassuming piece of branded merchandise turned into a cultural phenomenon, boosting Kraken Rum to ...
In the bustling world of marketing, two seemingly simple concepts — exchange and transaction — form the very foundation of every successful strategy. However, the depth and complexity that these terms carry are often underestimated.Imagine walking into a store. You're there to buy a product. The sto...
